You may have noticed that I've been making some changes to the site over the past few days. My blog was starting to look more like a park page then an actual blog! I don't think I'm completely finished yet but thought that a post documenting the changes would help explain what I'm doing and why I'm doing it.
A couple days ago, there was a survey on AdSense that I participated in and whenever I participate in one of these "blog monetization" surveys, a period of introspection and re-prioritization ultimately follows. I began selling ad space via AdSense for the same reason everyone else does—we all think we're going to get rich from Internet ad revenue. The reality is far from the fantasy however.
This site has been live for about 2.25 years now and I've been 'selling' adsense ads pretty much since day one. I've yet to reach $50 from these ads. If there are 2 clicks on an Adsense ad in a month, it's been an unusually good month. I've been an Amazon Affiliate partner now for about the same amount of time and although I get many more clicks for these types of advertisements, I only had 1 sale in 2008 and 1 sale in 2009. I've experimented with other types of affiliate networks as well and although there are a lot of clicks, no one really buys. So, the results of my advertising experiment so far boils down to this:
I'm not ready to completely pack it in yet but I think that these experiments have prevented this blog from attaining a higher reach. Here is a summary of the changes I have implemented to this site:
Let me know what you think. Is this better? Not far enough? Does any one have any thoughts on what I should be doing (or what I should stop doing)?
Well, when I posted news the other day that SpringSource has declared war on this site when they launched TomcatExpert, I did not think that they'd go on the offensive this quickly. While scrolling through today's tweets, the following post on TomcatExpert caught my eye: tomcatexpert blog: Myth or truth: One should always use Apache httpd in front of Apache Tomcat to improve performance? (sic). After mere seconds of viewing what looked to be a very interesting article, SpringSource must have realized who I was and lobbed an Aw, Snap at me, preventing me from reading their stuff:
Long-time friends of this site may recognize that I posted a similar question on this blog two years ago (Remember, Dad?), in the post: "Do I Still Need Apache?" where I state "no, not really but apache httpd is pretty good at connecting to lots of different things in addition to tomcat". And this was without the need for fancy tables, test results from a celebrity tomcat committer, or other compelling sources of evidence! No, I prefer to assume that it took SpringSource 2 years to come up with a rebuttal to "Do I Still Need Apache?". Well, the war of the tomcat blogs is officially underway.